MASSTIGE TIME

When you think of snacks, midnight munchies, or even kimchi, one name comes to mind: ramen! As the popularity of Korean ramen continues to soar globally, last year's ramen exports hit a record high of $9.5 billion, or 1.2 trillion won. While many food companies are launching new products with various flavors, textures, and recipes — from spicy ramen to mild ramen to bibimmyeon — Atomy Potato Ramen, a steady seller from Atomy, has been loved for 12 years for its unparalleled chewiness.

Atomy Potato Ramen Instant Noodle recently gained international fame after being featured on Netflix's "Super Rich in Korea." The main characters, members of a Pakistani aristocratic family, expressed their love for this vegetarian ramen, saying, "I only go for this ramen, it's so good.

Currently, Atomy Potato Ramen Instant Noodle is available in 16 countries and is expected to reach an export value of 10.7 billion won by 2023. What makes Atomy Potato Ramen Instant Noodle so appealing to people around the world? The first draw is the chewy noodles. Atomy Potato Ramen Instant Noodle has a chewier yet softer texture than other ramen because the noodles are made using domestic potato starch. The second appeal is that, as its name suggests, this ramen is meat-free and suitable for vegetarians. Not only does it cater to the growing number of vegetarians worldwide, but it also helps the environment by reducing greenhouse gases from animal agriculture. Another appealing point is the healthy ingredients. The ramen contains 6,000mg of fiber, which is equivalent to half a head of lettuce, making it a good source of fiber, often lacking in modern diets. The chili powder, shiitake mushrooms, green onions, carrots, and wakame seaweed used in the dried soup are locally sourced, ensuring quality and peace of mind. Additionally, since it does not use chemical seasonings, the taste is not overwhelming, and consumers report feeling comfortable in their stomachs without feeling bloated after eating.

Atomy Potato Ramen Instant Noodle is made by Saerom Food, a company dedicated to developing food products from local agricultural produce. Atomy was captivated by Saerom Food's philosophy. For the past 20 years, they have been producing various food products with the mindset of making food for themselves and their families, which is why Atomy chose them as a partner. After more than 100 experiments and 5 months of rigorous recipe development, the current Atomy Potato Ramen Instant Noodle was born. In addition to Atomy Potato Ramen, Saerom Food also supplies five other items, including the Yanggang gift set, Atomy Potato Cup Ramen, Atomy Potato Ramen (Mild), and Atomy Potato Bibim Noodle.
Atomy emphasizes "Good From Work Together," aiming to grow alongside SMEs that have excellent quality products but face challenges in securing stable sales. For example, when a fire broke out at the Saerom Food factory on December 10, 2016, causing damage amounting to 3.7 billion won, Atomy provided 1 billion won to help Saerom Food recover. This support allowed Saerom Food to modernize its production facilities and introduce new technologies, such as robotic arms, to increase production efficiency. Since then, Saerom Food has increased the size of Atomy Potato Cup Ramen from 62.5 grams to 73 grams at the same price to express its gratitude to Atomy and its consumers.