MASSTIGE TIME

The first people to eat and drink coffee were in the Ethiopian highlands. Dating back to the 6th or 7th century, a young herdsman named Kaldi was herding goats in the Ethiopian highlands of Africa. One day, he noticed that some of his goats had eaten a strange red fruit and were running around excitedly, and that they couldn't sleep that night. He tried the fruit himself and found that it had a stimulant effect on his head and made him feel better, so he told the local monk. The monk experimented with the red berries and realized that they had a mood-enhancing and sleep-promoting effect, and coffee became widely available in temples.

In Ethiopia, early farmers boiled the native coffee berries and consumed them as porridge or medicine, while the beans were ground, roasted, and spread on bread. It was first introduced to Europe during the Crusades in the 12th century, where it was ostracized as a "temptation of the devil. However, once people tasted coffee, they couldn't get away from it.

Around 1600, coffee arrived in Italy through the smuggling trade. Pope Clemens VIII is said to have tasted it himself and marveled at its flavor. From this point on, coffee was recognized as a beverage and spread throughout Europe, mainly among some nobles and merchants.

In 1616, Dutch merchant Peter van den Burg brought a coffee bean back to the Netherlands as a souvenir from the port of Mocha, a small port city famous for its coffee origins, and planted it. It was the first coffee tree to take root in Western Europe. From there, coffee spread across the globe as European imperialist regions massively cultivated coffee in their colonies, including plantations in Indonesia, where the Dutch had colonized. As the coffee tree spread around the world, it became widely cultivated in India, the West Indies, Central America, and Ethiopia's immediate neighbors, Kenya and Tanzania.

As coffee became increasingly popular, "coffeehouses" selling coffee became favorite locations for exchanging political opinions in England, and Parisiansenjoyed drinkingcoffee, or "café," in Paris.The French word café came to refer to coffee-drinking locations internationally. In the early 18th century, there were 300 cafés in Paris, a city of 500,000 people, and by 1788, just before the French Revolution, there were more than 1,800 cafés in Paris, a city of 600,000 people. Japan opened its doors to coffee after the Meiji Restoration.

Start with the arrival of coffee in Korea in the late 19th century through Westerners who visited for trade or missions. Coffee was called 'Yangtangguk', 'Gabaecha', 'Gabicha', etc. It is said that during this period, coffee was a luxury food enjoyed by the upper class because it was precious, and when they received coffee as a gift from foreigners, they kept it and drank it sparingly.

Emperor Gojong, who was known as a coffee lover, is said to have first encountered coffee while taking refuge in the Russian mission during the Eulmisa Massacre in 1895. He and his vassal, Seja, stayed at the Russian mission for about a year and enjoyed drinking coffee so much that he later had it incorporated into court ceremonies.He built awestern-style pavilion calledJeonggwanheon(靜觀軒) atDeoksugungPalace, where he often entertained foreign diplomats over coffee.

Coffee was also spread to the General population through foreign missionaries and merchants. Frenchman Sontag opened the first coffee shop called Jeongdong Gurakbu and started selling coffee. Korean people's love for coffee continued through the Japanese occupation and the Korean War, but until the 1960s and 70s, coffee was still a luxury drink that was not readily available. Coffee was a luxury item that was entirely imported, and for a time after the May 16 military coup, coffee imports were banned. People used to make substitute coffee by burning the bean husks, or they often drank ssanghwa tang instead of coffee.

It wasn't until the 1980s that coffee became a daily drink for all walks of life. Started with the 1988 Seoul Olympics, coffee was distributed in earnest and became a popular food item enjoyed by young and old alike. Korean instant coffee, which was first introduced in the 1970s, has evolved into a new product called "coffee mix," which has become an export boon.

There are three main varieties of coffee: Arabica, Robusta, and Liberica. Liberica, which is native to Liberia in Africa, has a strong bitter taste and little flavor. It is not very popular due to its small production volume.

Arabica is primarily grown in cooler climates (15-24°C) at elevations between 900 and 2,000 meters above sea level. It's grown and harvested by hand in small areas at high altitudes in the mountains and is resistant to pests. It has an oval, flattened shape with a curved center Home. It has a relatively low caffeine content, a mild, rich aroma, and excellent sweet, sour, and umami flavors. It accounts for about 70% of the world's coffee production and is mainly used in premium coffee due to its relatively high price. Most of the premium coffees we drink at coffee shops are made from Arabica beans. It comes from Brazil, Colombia, Mexico, Guatemala, Ethiopia, Kenya, Hawaii, and Costa Rica.

Robusta is mainly grown in hot (24-30°C) regions in lowlands below 600 meters above sea level. It can be grown in flat areas at lower altitudes and is relatively resistant to humidity, precipitation, and pests. The shape is small, convex and round, with an almost straight center home. The caffeine content is relatively high, and compared to Arabica, it is bitter and less flavorful. It's also relatively inexpensive, so it's usually used for instant coffee or blending beans. It is mainly produced in Indonesia, Vietnam, India, and Africa.

'Drinking coffee every day adds 1.8 years to your Travel life.'
That's the conclusion of a recent study by researchers at the University of Coimbra in central Portugal. Coffee is the world's most popular beverage, with nearly 2 billion cups consumed worldwide every day. Coffee contains riboflavin (vitamin B2), pantothenic acid (vitamin B5), manganese, potassium, magnesium, and niacin. Niacin, among other nutrients. It's rich in polyphenols, which are antioxidants. In particular, chlorogenic acid, one of the polyphenols, interferes with the binding of cancer-promoting proteins. As a result, a growing body of research suggests that drinking coffee may help prevent cancer and reduce the risk of diseases such as type 2 diabetes (diabetes caused by increased insulin resistance while retaining some ability to secrete insulin), metabolic syndrome, liver disease, and obesity. (Source: Aging Research Reviews, Hankyoreh, December 21, 2024)

In addition, there are many studies that show the positive health effects of coffee, such as 'Coffee in the morning lowers the risk of cardiovascular disease and chronic diseases. (Chosun Ilbo 2025. 01. 09.)', 'Drinking at least 2 cups of coffee a day lowers the risk of Parkinson's disease by 40%. (SBS News 2014. 03. 17.)', 'Coffee lowers the risk of death from liver cirrhosis. (2014. 04. 03.)', 'Coffee lowers the risk of liver cirrhosis. (Seoul Shinmun 2016. 02. 03.)', 'Coffee is medicine if you drink it well. (Chosun Ilbo, Oct. 13, 2014),' and countless other studies have shown the positive effects of coffee on Travel. The Ministry of Food and Drug Safety (MFDS) has also found that coffee can help improve and preserve short-term memory and may have positive effects on preventing cancer, metabolic syndrome, and degenerative brain diseases. (Source: Seoul National University Bundang Hospital. Effects of Coffee on Travel. Reviewed by Professor Kim Ki-woong, Department of Psychiatry)

However, there are two sides to every substance in the world. Even the best foods can be bad for you if you consume too much of them, and the same goes for coffee. Drinking good quality coffee in moderation, according to your personal characteristics and constitution, is the best way to protect your Travel.

(*The above is general coffee trivia not directly related to the product).

There are three main types of coffee Atomy is selling: Cafe Arabica (Mix & Black), Cafe Arabica Jerushuga, and Cold Blue (Kenyan Top & Ethiopian Geisha). All are made with 100% premium Arabica beans and are specially blended by Atomy to deliver high-quality flavors and aromas. Café Arabica Black is made with a blend of Brazilian and Colombian beans in an ideal ratio of 87% to 13%. It has a sophisticated flavor that is both savory and chocolatey.

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  Atomy Cafe Arabica

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  Atomy Cafe Arabica Black

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  Atomy Cafe Arabica Jerushuga

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  Ethiopian Geisha Cold Brew

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  Kenya Top Cold Brew

In particular, the Ethiopia Gesha Cold Brew uses Ethiopian Gesha beans, which are a specialty among specialties. Kenya Top Cold Brew uses Kiambu Top, the highest grade of beans from the Kiambu region of Kenya, famously featured in the movie Out of Africa. The roasting process is saved by the Weldon roasting method, which cooks 100% of the beans to maximize their sweetness and flavor. In terms of brewing method, we use the Cold Brew method, which brews the ground beans with room temperature or cold water, and the By-Pass method, which adds water to the bean extract to control the concentration, to maximize the sweetness and flavor as well as smoothness. It is a coffee with the best aroma and taste.

It's packaged on a stick, so you can easily adjust the consistency as you go. You don't have to go to a coffee shop anymore. It's hard to imagine a more luxurious and delicious coffee experience than this.