MASSTIGE TIME

Proteins are organic polymers composed of amino acids linked together in long chains. They are essential building blocks of life, involved in nearly every structure and function within living organisms. From forming muscles to making up antibodies vital for immunity, proteins are incredibly versatile. They help DNA strands coil efficiently to store secondary genetic information, and structural proteins like collagen and keratin form key components of cartilage, skin, leather, hair, and scales. Even some hormones are proteins, and enzymes—responsible for carrying out complex chemical reactions in the body—are also protein-based. In short, proteins are indispensable to life itself, playing a central role in everything from DNA replication to shaping physical features.

Just as protein is crucial throughout the body, it also plays a vital role in maintaining healthy hair. Understanding the relationship between hair and protein can help you achieve hair that is strong, shiny, and full of life. Let’s first explore the structure and composition of hair—then we’ll introduce Atomy products that deliver the protein your hair needs to stay vibrant and healthy.

Hair is made up of three layers, from the outside in: the cuticle, cortex, and medulla. Its main components include CMC (cell membrane complex), melanin pigment, and NMF (natural moisturizing factor). The primary protein in hair is keratin, which makes up as much as 80% of its structure and provides strength. Between the keratin structures lies the CMC, which contributes elasticity.

The cell membrane complex (CMC) helps the cuticle layers stay bonded and prevents essential components of cuticle and cortex from escaping. It also shields the hair from physical and chemical damage caused by external factors. In short, CMC plays a crucial role in determining your hair's shine, texture, and strength—contributing to softness and elasticity.

However, CMC is the first to be damaged by external irritants. Once compromised, the cuticle becomes vulnerable, leading to rough, split, and frizzy hair. Every day, our hair is exposed to harmful stimuli—from excessive brushing and heat styling to UV rays, infrared radiation, and air pollution.

Since it’s hard to avoid these daily stressors, the best solution is to replenish your CMC from the outside. Supplying your hair with enough protein helps restore both keratin and CMC. That’s why protein is essential for maintaining strong, soft, and bouncy hair.

We introduce the Atomy Protein Hair Repair Set—a solution that targets the root causes of hair damage and delivers a powerful protein boost for healthy, bouncy hair. The set includes three products that can be purchased individually: Protein Intensive Shampoo, Protein Intensive Treatment, and Silk Protein Hair Essence.

The standout feature of all three products is Atomy’s exclusive CMC Code. Developed in-house, this unique hair care system is made up of four key ingredients:18 types of amino acids to protect hair, peptides to deliver concentrated nourishment, betaine for anti-frizz care, and proteins, including the essential CMC, which is the first to be damaged in weakened hair.

As we've seen, protein plays a vital role in repairing damaged CMC and cuticles. The CMC Code formula deeply penetrates both the surface and core of the hair to quickly restore damage, leaving your hair stronger, shinier, and more elastic.

Since the treatment contains 450,000 ppm of protein—significantly more than the shampoo with 28,000 ppm—using both products together can deliver even better results.

But what if you could supply protein to your hair not just during washing, but even when it’s dry? Imagine the added benefits! Atomy Silk Protein Hair Essence, with 80,000 ppm of protein, makes this possible. If you’re concerned about hair damage and want to restore softness and bounce, simply apply the essence to damaged areas as needed. You’ll be more impressed than you expected.