MASSTIGE TIME

Celebrity and influencer-driven beauty standards are beginning to shift. In 2025, the focus is moving away from unrealistic ideals and toward celebrating natural beauty at every age. Recognizing that aging is a natural part of life, global beauty brands are now embracing age-defying skincare — not to reverse time, but to enhance skin health and vitality at any stage of life.

Atomy’s Absolute CellActive Skincare was created to embody this very philosophy of “beauty beyond ages.” Powered by cutting-edge technology with four registered patents, this line targets age-prone areas with potent whitening and lifting effects. CellActive™ Technology delivers key active ingredients directly to areas needing intensive care, while CellActive™ Code contains those ingredients in optimal, skin-friendly ratios. Together, these technologies help enhance radiance and resilience, supporting healthy, glowing skin for all ages.

Today’s consumers understand that external care alone isn’t enough to maintain healthy skin. Emotions, hormones, and daily lifestyle habits all influence skin condition — and skincare that addresses these internal factors is now in demand.

Atomy’s Absolute Wash-Off Masks offer intensive, nature-inspired care with three targeted solutions for different skin concerns. The Hinoki Clay Mask is ideal after a day exposed to fine dust, helping to purify pores and detoxify the skin. The French Rose Mask soothes and deeply hydrates skin that has become red or irritated due to stress and work. For tired and puffy skin, the Honey Ginseng Mask nourishes and firms, restoring vitality.

A major shift is underway in the beauty industry with the rise of the de-fluencing trend. Rather than relying on influencers and celebrity endorsements, brands backed by medical expertise and scientific research are now coming into the spotlight.

De-fluencing
In contrast to influencing, de-fluencing refers to a growing consumer trend that moves away from overconsumption driven by influencer or celebrity marketing. It reflects a desire to avoid being swayed by hype and to make more thoughtful, need-based purchases.

Atomy Skin Care System The Fame, developed with the technology of the Korea Atomic Energy Research Institute (KAERI) and Korea Kolmar, has maintained its trusted reputation for over 10 years. With four patented technologies — high purification technology, fresh bio technology, micro fermentation technology, and concentrated micro complex encapsulation technology — The Fame incorporates advanced ingredients such as panthenol, 5-layer hyaluronic acid, and ceramide, along with new delivery technologies like active oil and micro encapsulation to deeply hydrate the skin from within. It has also received hypoallergenic certification from both Dermatest, a German dermatological research institute, and Korean institutions, ensuring that it delivers visible skin improvements without irritation — making it suitable for all skin types.

The “filterless” trend is gaining momentum as people grow tired of overly filtered, AI-enhanced images on smartphones and social media. In response, beauty brands are shifting their focus toward celebrating natural beauty and launching campaigns that highlight real, unfiltered looks over heavy makeup.

Adelica The New Gold Collagen Ampoule Cushion perfectly aligns with this movement. This long-lasting cushion foundation delivers a clear, radiant glow, offering a natural skin finish whether worn alone or with makeup. Formulated with over 70% ampoule-based ingredients and advanced micro-particle technology, it adheres seamlessly to the skin, gently covering fine lines and enhancing the skin's natural radiance. This triple-functional product helps whiten, reduce wrinkles, and protect against UV rays, while providing excellent, lasting coverage for redness, blemishes, pores, and fine wrinkles—all without feeling heavy or stuffy. Its moisturizing texture leaves your skin feeling fresh and comfortable throughout the day.