MASSTIGE TIME

What was Atomy’s best-selling product worldwide last year? Based on sales revenue, the top product was HemoHIM(including HemoHIM G), which generated over 300 billion KRW in global sales. In second place, Absolute CellActive Skincare recorded approximately 150 billion KRW, followed by Atomy Organic Fermented Noni Concentrate at 90 billion KRW. In terms of units sold, Evening Care ranked first with nearly 5 million sets sold last year. It was followed by Toothpaste+ (4.6 million sets), Wet Wipes (3.77 million packs), Toothbrushes (3.7 million sets), and HemoHIM (3 million boxes). We also reviewed the top three products by sales revenue and sales volume for each overseas subsidiary.

Across Atomy’s 27 global subsidiaries—including Korea—a total of nine products claimed the No.1 sales position. Among them were HemoHIM, Absolute CellActive Skincare, Organic Fermented Noni Concentrate, and Toothbrush. Of these, HemoHIM stood out as the clear leader, topping sales in 16 subsidiaries, including Korea. Following behind, Absolute CellActive Skincare claimed the No.1 spot in three subsidiaries—Japan, Brazil, and Türkiye—making it the second most frequently top-ranked product. In third place was Atomy Organic Fermented Noni Concentrate, which recorded the highest sales in both China and Hong Kong. GSGS products also performed strongly, with Malaysia's Ethereal Oil Patch, Taiwan's Bitter Melon Extract Compound Capsule, and New Zealand's Green Lipped Mussel Oil 15000 each taking the top spot in their respective markets. Additionally, Toothpaste+ led sales in Cambodia, while Evening Care Set ranked first in Mongolia. In Singapore, Probiotics 10+ emerged as the subsidiary's best-selling product of the year.

Twelve products ranked first in sales volume across Atomy’s global subsidiaries. Toothpaste+ led the pack, taking the top spot in eight subsidiaries. It was followed by Cafe Arabica (50T), which ranked first in four markets. Absolute Essence Sun was the best-selling item in the UK, Mongolia, and Türkiye, while Foam Cleanser topped sales in Thailand, Japan, and Malaysia. HemoHIM led in both Indonesia and Uzbekistan, and Toothbrushes sold the most in Korea and Brazil. Several products also recorded the highest sales in a single subsidiary, including Dish Detergent (Singapore), Green Lipped Mussel Oil 15000 (New Zealand), Probiotics 10+ (Hong Kong), Kitchen Towel (Taiwan), and Organic Fermented Noni Concentrate (China).

Surprisingly, Russia was the overseas subsidiary with the highest sales of HemoHIM. As the country’s macroeconomic indicators improve, the purchasing power of the middle class is rising, and growing interest in healthier eating habits has been fueling rapid growth in the health functional food market. According to Russia’s Federal State Statistics Service (Rosstat), about 20% of the population consumed health supplements daily in 2021, and this figure is projected to reach roughly 30% by 2024. Analysts note that this growth has been accelerated by a spillover effect following the withdrawal of major consumer goods distributors—such as Amway, Oriflame, and Nu Skin—after the outbreak of the war with Ukraine.

Another noteworthy highlight is the growing popularity of Organic Fermented Noni Concentrate. It ranked as the No.1 product in both sales value and volume at Atomy’s China subsidiary last year. Selected as a 2024 Next-Generation World-Class Product by the Ministry of Trade, Industry and Energy, Organic Fermented Noni Concentrate is steadily proving its potential as a global success.

It is also noteworthy that Café Arabica (50T) ranked No.1 in sales volume in markets such as the United States, Canada, and Australia. Korean instant coffee mixes have gained global recognition, driven by innovative product development, strict quality control, and the K-culture boom. Riding this momentum, Atomy’s Cafe Arabica has also seen remarkable success, particularly in the US and Canada.

New Zealand’s Green Lipped Mussel Oil 15000 is another standout. Atomy Green Lipped Mussel Oil 15000 contains a highly concentrated extract from green-lipped mussels—found only in New Zealand and known for supporting joint health. The New Zealand subsidiary has been actively promoting the product both domestically and for export. This year also marks the first official export of the bottled Green Lipped Mussel Oil 15000 through overseas subsidiaries, and sales are projected to grow by more than 100% by 2025.