MASSTIGE TIME

Cumulative sales have surpassed KRW 3 trillion since its launch in 2009. Last August, Atomy introduced Atomy HemoHIM Shot, a convenient drink formulated with the functional ingredients of HemoHIM—developed over a decade through a national R&D project by the Korea Atomic Energy Research Institute.

Unlike capsules or tablets, HemoHIM Shot is a ready-to-drink functional beverage that can be enjoyed with ease, and it is expected to bring a fresh shift to the fatigue-relief drink market. Remarkably, it surpassed 1 million bottles in sales within just one month of its launch. Let’s take a closer look at Atomy HemoHIM Shot.

One of the defining concepts of modern society is the “fatigue society,” a term first introduced by Korean-German philosopher Byung-Chul Han. It describes the chronic fatigue and psychological burnout experienced by individuals today. In fact, an estimated 10–20% of the global population suffers from chronic fatigue, and one in five adults in South Korea report feeling tired most or all of the time.

As more people experience fatigue in their daily lives, the fatigue-relief energy drink market continues to grow steadily. Over the past decade, the market has expanded by 58%, reaching an estimated KRW 518.5 billion in 2022. This translates to approximately 1.29 billion bottles sold annually—equivalent to 56% of South Korea’s adult population consuming one bottle per week.

More recently, there has been a noticeable shift toward healthier options, with increasing demand for drinks made with natural ingredients, lower caffeine content, and enhanced functional benefits.

If physical and mental exhaustion persists for more than six months without a clear cause, it may be more than simple stress-related fatigue and could indicate chronic fatigue syndrome. The concern is that, if left unaddressed, chronic fatigue may develop into more serious health conditions. In particular, dysfunction of the immune system can reduce the activity of NK cells, which play an important role in the body’s defense against cancer.

* The above information is general health information and is not related to any specific product.

“Atomy HemoHIM,” a bestselling product widely loved for its immune support and vitality-boosting benefits, has been reintroduced as a convenient drink. Discover the key ingredients and benefits of Atomy HemoHIM Shot—an energy drink–type health product designed to quickly restore vitality to a tired body in the midst of a busy lifestyle.

Each 100 mL bottle of Atomy HemoHIM Shot contains 6,000 mg of Mixed Extracts including Angelica Gigas (Angelica Gigas, Cnidium Officinale, Paeonia Japonica), a functional ingredient recognized by the Ministry of Food and Drug Safety (MFDS) for helping to reduce fatigue.

This amount corresponds to 30% of the daily intake of exisiting HemoHIM, supporting both fundamental fatigue relief and improved immune function with consistent use.

Atomy HemoHIM Shot contains Brazilian guarana extract, a natural plant-based source of caffeine derived from the so-called “energy fruit,” recognized as safe by the U.S. FDA. Guarana is primarily grown in the Amazon rainforest, and its seeds are rich in compounds known to help combat fatigue.

It provides a quick boost of energy while generally causing fewer side effects, such as jitters or stomach discomfort, compared to synthetic caffeine.

HemoHIM Shot also contains 500 mg of taurine, an amino acid widely known for its fatigue-reducing benefits. This is equivalent to the amount found in approximately 5–6 raw oysters, often referred to as the “milk of the sea” for their rich nutritional value, and is highly effective in helping combat fatigue.
By combining HemoHIM’s original ingredients with energy drink–specific components such as natural caffeine from guarana and taurine, Atomy HemoHIM Shot delivers a dual benefit: immediate energy support and long-term fatigue management.

It is formulated as a convenient ready-to-drink beverage for easy consumption, and its taste and aroma are enhanced with natural ingredients such as pineapple extract.

• Q. What did you focus on most while developing HemoHIM Shot?

  A. We set out to create a functional drink that anyone can enjoy with ease by using "HemoHIM's Mixed Extract Including Angelica Gigas". We focused on refining the taste and aroma so that even those who may be sensitive to the distinctive flavors of traditional herbal ingredients—such as Angelica Gigas, Cnidium Officinale, Paeonia Japonic—can enjoy it comfortably. We also prioritized a formulation that delivers a refreshing feel without the fizz, setting it apart from other products on the market.

• Q. What sets HemoHIM Shot apart from HemoHIM?

  A. HemoHIM Shot was designed as a convenient, ready-to-drink beverage that anyone can enjoy, regardless of age or gender. While it uses ingredients with scientifically recognized functional benefits under the Functional Labeling Food System, its key differentiator is that it delivers real health benefits in a light, enjoyable daily drink—unlike traditional health supplements.