MASSTIGE TIME

Every woman dreams of having a naturally glowing face and velvety, soft skin. While it would be wonderful to achieve moist and radiant skin with just basic products like sunscreen, the reality is often more challenging. Many people resort to using foundation or BB cream, but the heavy texture and suffocating feel can sometimes be irritating. If you're searching for a BB cream that not only covers but also nourishes your skin, making it smooth and vibrant, look no further than Atomy Absolute BB. Let's dive into the development story of Atomy Absolute BB, a product that has been beloved since its release in 2019.

“Atomy Absolute BB has a powerful moisturizing effect, as if the moisturizing ingredients of the Absolute Basic Line cosmetics have been infused into it,” says Senior Researcher Jiyeon Hong of Kolmar Korea, who led the development of Atomy Absolute BB.

Recent trends in BB creams are shifting from traditional dull colors to more natural and bright tones, with a glossy and lightweight texture. Atomy Absolute BB aligns perfectly with these trends, offering a light application with a moist feel.

Atomy Absolute BB was designed to be part of the Absolute Basic Line cosmetics, with a primary focus on enhancing moisture.

The development goal was to create a foundation that adheres perfectly even to dry skin. This process required significant time and effort to ensure the product felt as moisturizing and luxurious as an essence-infused foundation. As a result, Atomy Absolute BB was created with a much brighter skin tone compared to the previous Atomy BB. The afterfeel of Atomy Absolute BB has been significantly improved; it no longer feels stuffy and heavy. Instead, it applies smoothly to the skin and offers enhanced moisture.

Notably, the 'Polymer Fitting System' was incorporated to maintain a long-lasting moist state. This system ensures that the makeup adheres closely to the skin, maintaining a smooth texture for an extended period without becoming patchy.

Developing Atomy Absolute BB was no easy feat. The biggest challenge was to improve the dry feeling of use while also increasing coverage ability. Since it was part of the Absolute Basic Line cosmetics, the main focus was on enhancing the moisture content of the formulation, which added to the complexity. Increasing coverage typically requires more powder, which can lead to a dry feel. Overcoming this required countless considerations and repeated product tests, even up to the manufacturing stage. Color tests were also conducted numerous times, ultimately resulting in the release of three shades to cater to a variety of skin tones. This extensive testing and refinement process ensured that Atomy Absolute BB could meet the diverse needs of its customers.

Face-to-face marketing is an excellent way to gather direct feedback from consumers. Recognizing the importance of customer reviews, an internal survey was conducted at the research institute before the product samples were distributed. Based on the survey results, any identified weaknesses were addressed to ensure the product met high standards before its release.

Makeup products today are more than just tools to enhance appearance; they are a means of self-expression. With increasing consumer interest in product safety, Atomy and Kolmar Korea are committed to ongoing, rigorous research. Through close cooperation and open communication, they aim to develop products that allow consumers to express their individuality while ensuring safety and reliability.