MASSTIGE TIME

The number of ‘Grooming men’ who actively manage their appearance is on the rise. However, many men still value an extra five minutes of sleep in the morning and find it difficult or bothersome to follow a detailed skincare routine. This is why the beauty industry is focusing on developing all-in-one products that combine multiple functions. Atomy has joined this trend with the introduction of 'Atomy Homme Energizing All in One,' a product that combines skin, essence, lotion, and cream into one convenient bottle, winning the hearts of men everywhere.

The growing sales of men's cosmetics, which have reached 1 trillion won, indicate an increasing number of grooming men. The domestic men's cosmetics market grew from 1.105 trillion won in 2022 to 1.11 trillion won last year and is expected to continue expanding this year. As of 2022, Korean men ranked first in the world for annual spending on skincare products, averaging around 12,628 won.

The market, once dominated by men in their 20s and 30s, is now expanding to include those in their 40s and 50s. A survey revealed that 80% of men regularly take care of their skin with basic skincare products, and 20% use color cosmetics. Basic skincare items like skin and lotion account for the largest share of men's cosmetics purchases. Recently, many men's cosmetics brands have been introducing basic products specifically for men, such as all-in-one skin lotions, essences, and lotions for dry skin.

To keep pace with this trend, Atomy has begun developing a man all-in-one product. After a series of meetings with Korea Kolmar on the discovery and development direction of items aimed at the increasingly segmented and diversified men's cosmetics market, we began full-scale development. The most important product concept was 'all-in-one in the true sense of the word'.

A common drawback of men's all-in-one products currently on the market is that they are easy and comfortable to apply, but the finish and moisturizing sensation are weak. In search of a solution to this problem, Atomy continued its research and development with a focus on developing a formulation that does not play around when applied to the face and rolled on the skin, and that harmoniously penetrates the skin to meet both moisturizing and hydrating properties.

Atomy's commitment to ‘Absolute Quality, Absolute Price’ was unwavering, even in the development of an all-in-one product. Dozens of sampling and testing processes were conducted to fine-tune minor differences in scent and usability, ensuring that men would be fully satisfied. The result was a formulation that leveraged the benefits of both emulsified and gel formulations, ultimately achieving a balance that provides excellent hydration and moisturizing properties.

However, since the product combines skin, essence, lotion, and cream into a single bottle, it required the use of dual containers. Matching the different viscosities of the emulsified and gel formulations was challenging. The research teams conducted numerous experiments to finally succeed in creating a product where all four components have similar viscosities and discharge rates.

Atomy Homme Energizing All-in-One combines skin, essence, lotion, and cream into a single bottle, designed to refine skin texture while soothing, moisturizing, and nourishing the skin. This dual-type smart formula offers instant hydration and nutrition with fast absorption, setting it apart from existing products. With this all-in-one solution, you can complete your basic skincare routine effortlessly, addressing various skin concerns with ease.

Atomy Homme Energizing All-in-One is making waves in the unified men's all-in-one market, establishing itself as a standout product. It's a game-changer for consumers who have never used an all-in-one product before, and it fills the gaps for those who have been using such products but found them lacking.