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Demand for oral care products has continued to increase as consumers' sense of hygiene has improved due to the COVID-19 pandemic. In particular, consumers who have not been able to visit dental clinics for a long time have shown increased demand for various oral care products, such as electric toothbrushes and toothbrush sterilizers. According to a survey, the size of the global toothbrush market was about $8.5 billion in 2019, and it is projected to grow at an average annual rate of 2.55% to $10.6 billion by 2025. Specifically, the share of electric toothbrushes in the total toothbrush market is expected to grow by about 2 to 4% by 2025. Let's take a look at Atomy's electric toothbrush, Atomy Dental Sonic, which offers professional oral care in line with this trend.

* [Source] Oral Care/Oral Hygiene Market-Global Forecast to 2025, Markets and Markets, 2019.08

According to research results published by a research institute in the United States, the economic value of teeth is estimated to be $30,000 (30 million won) per tooth. If we assume that we have an average of 28 teeth, each individual is said to carry 800 million won in their mouth. Proper brushing is crucial for maintaining dental health, and it alone can increase the lifespan of teeth by 2.6 years.

Most people think the primary purpose of brushing teeth is to remove food particles. However, eliminating bacteria is of utmost importance. Bacteria and microorganisms living in our mouths form plaque, a strong biofilm that adheres firmly to teeth and soft tissues, making it difficult to remove Therefore, it is important to clean not only the teeth but also the gum line. Unfortunately, people with less knowledge about proper brushing techniques often brush harder, which can damage the gums. An electric toothbrush can be a great choice for them. While both electric and regular toothbrushes are effective in preventing tooth decay and gum disease, electric toothbrushes are known to be superior in removing dental plaque.

If you use Atomy Dental Sonic, you'll immediately fall in love with its perfect grip design. The ergonomic design effectively delivers hand strength and helps maintain a 45-degree angle with the teeth, promoting proper brushing. The brushing effect is also excellent. Atomy Dental Sonic generates 41,000 sonic vibrations per minute, which deliver micro-air bubbles to every corner between the teeth, ensuring a refreshing brushing experience. This demonstrates its excellent plaque removal effect.

Atomy Dental Sonic offers 12 customized modes tailored to individual dental conditions. It features four different modes, each adjustable to three levels of intensity, providing a total of 12 modes to suit your specific teeth needs. The modes include 'Clean,' which is effective for cleaning teeth, 'White,' which is effective for teeth whitening, 'Sensitive,' which is ideal for those with sensitive teeth and offers gentle vibrations, and 'Gum Care,' which massages the gums. After 2 minutes of brushing, you can select the 'Dry' mode. This mode helps remove moisture from the toothbrush surface by vibrating for 10 seconds, which significantly suppresses bacterial growth. With the 'Dry' mode, there is no need for a separate toothbrush sterilizer. Additionally, Atomy Dental Sonic is an IPX waterproof product, ensuring safe use even in a moisture-rich bathroom environment.

Atomy Toothbrush is a functional product with fine, super-slim gold bristles, and it is sold every second. DIOTECH's technology, which began the history of Atomy Toothbrush, has also been applied to Atomy Dental Sonic. As the saying goes, "Small differences make huge differences," and Atomy Dental Sonic focuses on these details by using fine bristles to gently and effectively brush between the gums, removing plaque and debris. With the launch of Atomy Dental Sonic, an electric toothbrush that offers expert-level oral care in 12 modes, Atomy's toothbrush lineup has become even stronger. As hygiene and health become increasingly important, Atomy Dental Sonic is set to rewrite the history of Atomy Toothbrush, satisfying the diverse oral care needs of consumers.