Pay attention to Atomy Men's line-up
Aimed at the Man’s Heart with SKIP Care
There is a growing number of newly-coined terms for men who care about their appearance, such as "grooming" and "groo-dopter*." However, if you are a "lazist" who uses cosmetics only within your reach, pay attention to this article. For those who aspire to be decent and cool but can’t escape laziness, Atomy proposes SKIP care! Instead of SKIN care, which involves multiple steps and products, we propose SKIP care, which reduces the hassle while maximizing efficacy.
*Groo-dopter is a combination of "grooming," referring to men who passionately invest in fashion and beauty, and "early adopter." Groo-dopters actively manage their appearance by using cosmetics and new fashion products ahead of others.
Atomy Homme All-in-One Wash: Shower Only with a Single Product
At the beginning and end of the day, a refreshing shower is like a comforting gift. However, the plethora of products—shampoo, conditioner, body soap, and cleansing foam—can reignite men’s sense of laziness. If you keep putting off washing because it is bothersome, cheer for Atomy Homme All-in-One Wash. It allows you to do everything from shampooing to face washing and showering all at once! You'll feel lighter stepping into the shower booth.
Atomy Homme All-in-One Wash makes it convenient to care for your skin from head to toe in a short time. Considering that you’ve previously bought shampoo and body soap separately, Atomy Homme All-in-One Wash couldn't be more cost-effective.
Sweat from hot weather or exercise binds to skin microorganisms, causing bad odors. Atomy Homme All-in-One Wash uses active ingredients extracted from natural plants, which reduce bacteria and create a deodorizing effect. No need to worry about sweat odors anymore! Instead, you'll be enveloped in the subtle, petal scent of Homme All-in-One Wash.
If you’ve ever experienced pimples on your back caused by sebum, you know how crucial cleansing is to maintain oil and moisture balance. Atomy Homme All-in-One Wash soothes sensitive and acne-prone skin by balancing the skin characteristics of each area. It provides a moist feeling that doesn’t dry out even after use. Even after a thorough wash, moisture remains! Atomy Homme All-in-One Wash breaks the stereotype that all-in-one products lack efficacy in some areas.
Atomy Homme Multi-Action Cleanser:Men's skin tends to be darker and more problematic due to its natural characteristics. With high collagen content, men's skin is about 25% thicker than women's and has more active sebum secretion. To make matters worse, dry weather and frequent mask-wearing can exacerbate skin issues. Dry conditions lead to a lack of moisture, dull skin tone, increased sebum, and dead skin cells. Additionally, the increased temperature and humidity under masks clog pores, causing skin problems.
It’s the time for men to meet a proper cleansing foam. The newly released Atomy Homme Multi-Action Cleanser is a men-only cleansing foam designed with men's skin characteristics in mind. Containing rice scrub, it is an ideal daily cleanser for men who want to manage dead skin cells without the hassle of regular peeling products. Moreover, it features an attractive scent, enhancing the product's appeal..
The Expansion of Atomy Homme Line
Imagine a clean black suit, a sophisticated fragrance, and the Atomy Homme line — a perfect combination.
With growing interest in appearance among Korean men, the men's cosmetics market is steadily expanding. Atomy, a leader in the basic cosmetics market, is strengthening its men's line-up. Each month, 30,000 units of Atomy Homme Energizing All-in-One are sold, winning the hearts of men. The Atomy Homme line includes various products such as all-in-one wash, face cleanser, lip balm, and wax to complete an attractive look.
The healing complex of six types of organic raw herbs, collected on the same day, soothes irritated skin after shaving and effectively forms a moisturizing film to revitalize tired skin.
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