MASSTIGE TIME

In the latest issue of U.S. Direct Selling News (DSN), Atomy has proudly entered the global Top 10 with 2024 sales reaching $1.83 billion. This is a remarkable milestone, especially during a time when the global network marketing industry is facing a downturn amid economic uncertainty, ongoing supply chain disruptions caused by conflicts in Ukraine and the Middle East, and weakening consumer demand due to high interest rates.

Among Atomy’s standout products, HemoHIM and Absolute Cellactive Skincare remain perennial favorites, beloved by customers around the world. These iconic products hardly need an introduction—but revisiting their fascinating background and unique qualities reminds us just why we feel so satisfied every time we choose them.

HemoHIM is the cornerstone of Atomy’s success—it’s the very product that put the company on the map. You simply can’t talk about Atomy without mentioning HemoHIM.

“HemoHIM Mixed Extract including Angelica Gigas” is a landmark achievement of a national research project conducted by the Korea Atomic Energy Research Institute (KAERI) in July 1997. It was officially recognized in August 2006 by Korea’s Ministry of Food and Drug Safety as the first individually approved functional ingredient in the country specifically designed to help improve immune function.

HemoHIM is a proprietary blend of three medicinal herbs native to Korea: Angelica Gigas, Cnidium Officinale, and Paeonia Japonica. Researchers verified its immune-boosting properties through human clinical trials, demonstrating enhanced activity of natural killer (NK) cells—which play a critical role in eliminating harmful cells—and increased production of cytokines, the signaling proteins essential for a well-functioning immune system.

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  Angelica Gigas
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  Cnidium Officinale
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  Paeonia Japonica

Since its first export to the United States in 2010, HemoHIM reached KRW 1 trillion in cumulative sales by December 2019. Less than three years later, in September 2022, it surpassed KRW 2 trillion—becoming Korea’s top-selling health functional food in terms of domestic sales.

But HemoHIM’s achievements don’t stop there. In September 2023, six years after the launch of the “Project to Develop Technology for Long-Lasting HemoHIM” in 2017, its fatigue-relieving function was additionally approved by the Ministry of Food and Drug Safety. With this, HemoHIM is now officially recognized as a dual-function health supplement—supporting both immune enhancement and fatigue improvement.

HemoHIM’s excellence is backed by extensive research. It holds 23 patents across Korea and other countries, and has been featured in 36 academic papers, including 21 published in SCI-level journals. In July 2024, HemoHIM also earned Global Anti-Doping Certification, affirming its safety and trustworthiness.

As of September 2024, HemoHIM is loved in 23 regions around the world, continuing to make history every day. Stay healthy and energized—just 2 sachets a day!

• The Number of Patents on HemoHIM

  23 patents

  (as of September 2024)

  US, UK, and other countries
• The Number of Publications on HemoHIM

  36 publications

  (as of September 2024)

  21 SCI-level journal papers

Since its launch in 2017, Absolute CellActive Skincare has become a mega-hit, generating over KRW 100 billion in annual sales. By the second half of 2024, its cumulative global sales had surpassed KRW 1 trillion, solidifying its status as a skincare phenomenon.

"The secret behind the success of Absolute CellActive Skincare lies in its exceptional product quality, starting with a unique green tea base. At the core of this quality is Atomy’s cutting-edge technology. The product line incorporates four of Atomy’s core technologies: High Purification Technology, Fresh Bio Technology, Micro Fermentation Technology, and Concentrated Micro Complex Encapsulation Technology. On top of these, the skincare line features two proprietary innovations: CellActive™ Technology and CellActive™ Code."

CellActive™ Technology encapsulates active ingredients and delivers them quickly and precisely to targeted areas of the skin. CellActive™ Code is a ""multi-complex"" composed of nature-based active ingredients—such as high-purity plant-based EGF, dormin, Yosemite fermented extract, and lupin protein—carefully blended in optimal ratios using advanced formulation techniques.

Each of the six products in Absolute CellActive Skincare is designed with a unique multi-complex, offering tailored solutions for brightening, lifting, or a combination of both effects, depending on skin needs.

These six products cover your skin care needs across six different steps—from toner to ampoules, serum, lotion, eye complex, and nourishing cream. Maintaining elastic, radiant skin at any age doesn’t happen by chance; it’s made possible through careful product development backed by advanced science and technology.

Absolute CellActive Skincare, renowned for its exceptional ingredients and cutting-edge technology, has been recognized with four prestigious awards in the field. These include IR52 Jang Young-shil Award, NEP (New Excellent Product) Certification, King Sejong Award (Grand Prize for Patent Technology — first ever for a cosmetic product) Next-Generation Product Award from the Ministry of Trade, Industry and Energy. With these achievements, Absolute CellActive Skincare has proudly earned what is referred to as a “quadruple crown” in the industry. Beloved by consumers and recognized by leading institutions, it stands as a true representation of Korea’s innovation in cosmetics.